You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
We believe branding is an organic practice seeded in values, storytelling, emotions, language and visual ideation. Our “forget-the-box” approach understands a brand is not only the image but rather the personality of your product. It is how you communicate your brand to a captive audience, which in turn builds loyalty, equity and recognition.
The way a brand deviates from the norm is not to simply stand out from the rest but to lead and forge a new path; a path that is innovative and unique, while being true to its values.