Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Good design is much more than merely a property of things; it is a creed to be lived and actualized.Of course, we have strong views about what constitutes good visual and functional design generally: balance, contrast, space, scale, order, color, simplicity, freshness, precision, usefulness, intuitiveness, understandability, authority, coherence and unity.More importantly, though, the combination of elements must resonate on an emotional and even a spiritual level to create desire. Design is one of the most human of all qualities. It is how we impose order on the world to make it livable. It is imagination made visible.