DESIGN

 

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.STEVE JOBS

 

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Good design is much more than merely a property of things; it is a creed to be lived and actualized.[spacer height=”30px”]Of course, we have strong views about what constitutes good visual and functional design generally: balance, contrast, space, scale, order, color, simplicity, freshness, precision, usefulness, intuitiveness, understandability, authority, coherence and unity.[spacer height=”30px”]More importantly, though, the combination of elements must resonate on an emotional and even a spiritual level to create desire. Design is one of the most human of all qualities. It is how we impose order on the world to make it livable. It is imagination made visible.
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