Brand Deviance specializes in apparel brands. We’ve worked at and run textile technology and apparel companies, and launched apparel brands ourselves. In the process, we have built a 360-degree, global apparel platform comprising conception, design, sample making, sourcing, production, marketing, logistics and distribution services.
We subscribe to Naveen Jain’s philosophy that “success doesn't necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won't win a game or a battle; the win comes from basic blocking and tackling.”
The apparel world is our own lab for incubating and perfecting our ideas about brand building generally. It is our reality check to ensure we always empathize with the challenges faced by our clients. We know this business from the inside out and have taken our decades of collective experience to form a unique consulting unit within Brand Deviance to help emerging apparel entrepreneurs and brands fulfill their dreams.