Quote-START-2CStrategy is about making choices, trade-offs; it's about deliberately choosing to be different.MICHAEL PORTERQuote-END-2C


Strategy deals with how you win in a competitive market. It is the essence of our company. You win by deviation.
A winning brand separates itself from the pack, across all of the competitive forces straining to defeat it. It differentiates itself with its image, the values it conveys, its products, its personnel, its sales channels, and its services, thereby creating competitive advantages.
We are the strategists of competitive deviance.