brand deviance – ignites brands courageous enough to deviate from the norm.

We are true brand strategists combining business, marketing, communications and design acumen to build meaningful, differentiated, and authentic brands.

We don’t just come up with what’s on trend at the moment;

We craft a durable brand persona capable of dynamically evolving over time and continually generating positive interactions with your consumers

We don’t just give you the brand identity;

We provide you with the insight to exploit and regularly refresh your brand in order to remain relevant and responsive.

consumers

Will pay more for brands they trust

consumers

Say authenticity is a key factor

consumers

Buy brands who share same values

clients

Are delighted with our work

brand strategy

name development

brand audit

stakeholder research

business vision

strategy workshops

competitive audits

logo & visual identity

stationary package

brand bible

package design

website development

Luvlina is a rare combination of strategic thinking, operational ability and creativity. Her career arc includes positions as a Creative Director, executive with an international manufacturer & distributor, and founder/ CEO of a branding agency. She has deep experience throughout a variety of sectors including consumer goods, finance, high performance apparel and cannabis.

As a trusted advisor to executive teams both nationally and internationally, Jayne’s experience spans a broad range of industries, leading strategic planning programs, research, brand development, design and communications. Previously she held executive positions with a cannabis company and an international branding firm and was founder/Principal of an agency.